Capturing Life's Moments

"Open, Drop In, Shoot"

Introduced by Kodak in March 1963, the Instamatic camera revolutionized amateur photography with its simple, drop-in 126 cartridge loading system, designed by Frank A. Zagara. It aimed to make photography accessible to the public, selling over 70 million units by the 1970s and becoming a cultural icon of the 1960s..

"You Press the Button, We Do the Rest" 

Instamatic was known for innovation. As such, we are working on developing many more additional cameras that combine vintage design with the ability to shoot, edit, and print photos and short videos.